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fulfillment; realization; attainment; achievement
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E-Business Book: Give me web address!

Why establish a Business on the Internet?
The Advantages of the Internet
What does it take to be successful?
A Word on Success...
Case Studies - ESL/EFL websites
Quitsmoking.com - A Success Story
Success Patterns
Who is English-test.net?
What's in a Name?
Give me web address!
Be creative with Your Domain Name!
Business Idea: Restaurant and Pub Guide
Getting Online
Ask Your Users!
Interactivity is the Key
Fast Loading and Easy Navigation
Modern Font and all Browsers
Update Your Site often
Isn't it All About Google?
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So, what exactly is a good domain name? There are a number of factors that determine the value of a domain. Any word that describes a certain topic of general interest is potentially a good domain name because there is the likelihood that people type the address into their browser when they are looking for information on this subject. Maybe, we should point out here that any web address contains f the name itself and the so called «Top Level Domain», (TLD). The TLD is that part of a webaddress that follows the dot. In case of english-test.net the TDL is «net»

You should be aware of the fact that «com» is by far the most popular top level domain the vast majority of all international webaddresses are «com» domains. It follows that a lot of generic terms and word combinations have been already registered. The same holds true for the second most popular top level domain «net». You should do some brainstorming in order to find and register the domain(s) you can host your internet business on. In our case it took us some time to realize that the website we were developing is catering to people from any corner of this world people who want to prepare for the TOEIC or TOEFL test or simply practise their English and make new friends. We started looking for an appropriate domain name.

Naturally, «www.englishtest.com», «www.english-test.com» and «www.english-test.com» had already been taken. However, we were pleasantly surprised to see that «www.english-test.net» and «www.english-tests.net» were still free.

Personally, I like «www.english-test.net» more than «www.english-test.com» because «net» implies the website hosts a network rather than just a commercial company. Secondly, «net» are three letters also contained in «english-test» so it looks as if the «net» is part of the name «english-test». Now, when you are checking for your domain you should consider various versions of the word or word combination you have in mind. For example: If you want to create a site for individualized book reviews you should try various domain name combinations such as «www.book-review.com» and «www.book-review.com» (these two are already taken), «www.bookreview.com» and «www.bookreview.net» (these have been registered too), «www.book-reviews.com» and «www.book-reviews.net» (no luck here either), «www.bookreviews.com» and «www.bookreviews.net» (registered), «www.book-reviewing.com» and «www.book-reviewing.net» (they are still free as of now) «www.bookreviewing.com» (taken) and «www.bookreviewing.net» (free as of now) «www.book-reviewer.com» (registered) and «www.book-reviewer.net» (free as of now), «www.bookreviewer.com» (registered) and «www.bookreviewer.net» (free as of now).

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Author: Torsten Daerr & Alan Townend

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