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Business English Exercises
 

Marketing Strategies

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 51
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marketing strategies answer 1
The first step most managers take to grow their business is to increase the number of customers.

Correct answer: (c) take

Meaning of business term take
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501 Business English Exercises — Printable, photocopiable.
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marketing strategies answer 2
Losses are usually suffered if inexperienced sales staff are given the task of implementing a marketing scheme.

Correct answer: (c) implementing

Meaning of business term implementing
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marketing strategies answer 3
Fundamental marketing strategy is to create prospective customers who are ready, willing and able to buy.

Correct answer: (d) willing

Meaning of business term willing
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 meaning of bound, presume, pretend, accrue, categorize, semester Is it an idiom: 'convert prospects into paying customers'?
marketing strategies answer 4
The primary goal of a such a strategy is to present sales staff with prospects to convert into paying customers.

Correct answer: (c) convert

Meaning of business term convert
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marketing strategies answer 5
One thing that managers can do to increase their business is to reward existing customers for referring new ones.

Correct answer: (a) referring

Meaning of business term referring
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marketing strategies answer 6
Established customers are seldom asked whether they are interested in more or new products or services; they are all too often taken for granted.

Correct answer: (d) granted

Meaning of business term granted
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marketing strategies answer 7
It can be the undoing of a business to expect regular customers to purchase standard quantities without being solicited to buy more.

Correct answer: (b) undoing

Meaning of business term undoing
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marketing strategies answer 8
Sharing news, information and offers with customers increases their frequency of repurchase.

Correct answer: (b) frequency

Meaning of business term frequency
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marketing strategies answer 9
Customers should be offered more value through complementary products and services at the point of sale.

Correct answer: (d) point

Meaning of business term point
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 hi all, i am flora i am writing from hong kong Is it an idiom: 'repeat business'?
marketing strategies answer 10
Repeat business is gained by the company that gives the customer what s/he wants.

Correct answer: (c) Repeat

Meaning of business term Repeat
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marketing strategies, question 10 practice exam, what does repeat mean? what is the definition for repeat?

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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