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Quality Control at Ford

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Home > Teaching Business English > Business English Lessons, Advanced Level # 83

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Writing of Ford's quality control problems, Tom Murphy of Ward's Auto World magazine mentions internal data suggesting suppliers were more culpable than the auto maker as recalls and warranty claims seemed to be spinning out of control.

Correct answer: (d) spinning

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vocabulary words: adjective noun verb adverb test toeic test

The Firestone tire debacle got the most attention, but in many respects it was merely a symptom of a much broader ailment afflicting the No. 2 auto maker.

Correct answer: (a) debacle

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A Ford executive contended that suppliers deserved a trip to the woodshed for a number of costly, boneheaded mistakes.

Correct answer: (d) woodshed

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meaning of competitive, whole, update, shrewdness, talkative, hidden

By last fall, however, the tone had softened; instead of berating parts makers, Ford was openly conciliatory.

Correct answer: (a) conciliatory

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Caught up in the industry-wide trend toward outsourcing, Ford may have relied too heavily on suppliers for engineering.

Correct answer: (b) outsourcing

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This demonstrates that OEMs run the risk of becoming subservient to the technical capabilities — or liabilities — of their suppliers if they merely purchase, rather than engineer.

Correct answer: (d) subservient

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To rectify the problem, Ford reclaimed some engineering responsibility.

Correct answer: (c) rectify

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meaning of overproduction, sylph, fabricate, comical, brogue

The ripple effect of the new philosophy will be felt for years to come by many of the 2,000 production suppliers Ford taps for parts every day.

Correct answer: (b) ripple

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Many suppliers are reserving judgment until the strategy is fully implemented over the next two years, but most are cautiously optimistic.

Correct answer: (c) optimistic

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he's been taken there

It is humbling for the company that pioneered mass production of the automobile to admit nearly 100 years later that it took its eye off the ball, that it sacrificed engineering prowess in what ironically was an attempt to make itself more efficient.

Correct answer: (b) off the ball

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Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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