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Business English Exercises
 

Product Development (2)

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Home > Teaching Business English > Business English Lessons, Advanced Level # 85
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The American Productivity & Quality Center study identified specific sources that tend to be good idea generators for new product development, including market research, focus groups, third-party/inventor input, and brainstorming.

Correct answer: (c) generators

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The concept development phase requires a more formal review and planning process that ensures the concepts are technically feasible, will make a sustainable product, and will allow the organization to make a profit.

Correct answer: (d) sustainable

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At this point, an executive review generally approves the product for design and additional resource allocation.

Correct answer: (c) allocation

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The product and process design stage involves turning the concept into a tangible product design and transforming that design into a working prototype or pilot.

Correct answer: (c) a working

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Prototypes or pilots allow the designers to test and verify the ability of the product or service to perform as originally expected.

Correct answer: (d) verify

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At this stage, to change the original product specification, some form of approval is required.

Correct answer: (d) specification

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This approval can range from upper management review to individual functional area review to team consensus.

Correct answer: (b) consensus

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Once the final design is finalized and approved, the product is launched into production.

Correct answer: (c) launched

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A scale-up period normally is required before full production can begin.

Correct answer: (c) scale

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A quality assurance group within each business unit is responsible for verifying that the product and each manufacturing site meets the required criteria.

Correct answer: (c) criteria

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