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Business English Exercises
 

Essential Advertising

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Home > Teaching Business English > Business English Lessons, Advanced Level # 87
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essential advertising answer 1
Stephen Whyte, CEO of Leo Burnett, observes that Marshall McLuhan may have had his tongue in his cheek when uttering his much-quoted statement, "Advertising is the greatest art form of the 20th Century".

Correct answer: (d) tongue in his cheek

Meaning of business term tongue in his cheek
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essential advertising answer 2
You can dispute whether or not advertising is art, but there is no denying that advertising is big business.

Correct answer: (b) denying

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essential advertising answer 3
Advertising's global landscape is changing constantly, as agencies and holding companies consolidate to achieve international clout and economies of scale.

Correct answer: (a) scale

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essential advertising answer 4
Media, telecommunications and electronics are converging to become one giant industry, illustrated by powerful alliances, such as the merger between AOL and Time Warner.

Correct answer: (a) alliances

Meaning of business term alliances
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501 Business English Exercises — Printable, photocopiable.
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essential advertising answer 5
Media expansion causes problems for advertisers, but it also presents new opportunities by increasing the possibilities for effectively targeting individuals, rather than taking a scattergun approach.

Correct answer: (c) scattergun

Meaning of business term scattergun
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essential advertising answer 6
Of the three central roles — account manager, planner and creative — only the account handlers manage the relationship with the client on a day-to-day basis.

Correct answer: (b) day-to-day

Meaning of business term day-to-day
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essential advertising answer 7
The account manager is the hub of the wheel — someone who organises the agency team of account managers, planners and creatives.

Correct answer: (b) hub

Meaning of business term hub
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essential advertising answer 8
The planner's role is to find the most compelling communication strategy and develop a real insight into the relationship between the brand and the consumer.

Correct answer: (a) compelling

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essential advertising answer 9
The creatives are the brilliant executional thinkers, working in teams made up of a copywriter and an art director to develop the planners' ideas and think up ads which will give brands a strong competitive advantage.

Correct answer: (b) advantage

Meaning of business term advantage
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essential advertising answer 10
We develop relationships with possible future clients, even though sometimes it is years down the line before something comes of it.

Correct answer: (b) comes of

Meaning of business term comes of
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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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