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Business English Exercises
 

Agricultural Market Development

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Home > Teaching Business English > Business English Lessons, Advanced Level # 103
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The Food and Agriculture Organization of the UN advises that an efficient and adequate marketing system is a precondition for agricultural diversification, providing better prices to producers and the availability of competitively priced produce to consumers.

Correct answer: (a) precondition

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Physical improvement is usually addressed in two ways: by providing improved market infrastructure (both urban and rural) and by improving rural access roads.

Correct answer: (a) access

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Rural markets form part of a trade network; they are normally arranged on a periodic basis on specific weekdays and are commonly organised at a central place in a village or district centre.

Correct answer: (d) periodic

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Larger rural markets ('assembly markets') are found where greater quantities of produce are traded, either by the producers themselves or by traders, and are normally situated on main highways, or near to ferries and other local transport nodes.

Correct answer: (c) nodes

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Terminal wholesale and semi-wholesale markets are located within or near major cities (usually with populations exceeding 0.5 million).

Correct answer: (d) Terminal

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Retail markets directly serve consumers in main urban areas; although primarily retail, they may have some semi-wholesale functions, particularly if they allow producers to trade — in which case, they are often called farmers' markets.

Correct answer: (b) farmers'

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Internal factors for change include increasing volumes of produce to be handled; alterations to commercial practices and trading patterns; and the emergence of professional specialised wholesalers.

Correct answer: (c) emergence

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The main external causes for change are demographic factors, including increase in population of a city as a result of migration and natural growth, population shifts within cities and moves to the suburbs, and changes in the location and nature of workplaces.

Correct answer: (b) demographic

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A common problem at both wholesale and retail levels is that the markets are viewed as tax instruments rather than as means of facilitating the marketing of local produce: the marketing system is 'kidnapped' by municipalities, with the sole purpose of collecting taxes.

Correct answer: (b) instruments

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These factors all need to be taken into account in identifying the best approach to market development.

Correct answer: (b) account

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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