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Business English Exercises
 

Direct Sales

Answers to test questions and links to explanations

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direct sales answer 1
The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

Correct answer: (c) leading

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direct sales answer 2
Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location.

Correct answer: (a) fixed

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direct sales answer 3
Products are sold primarily through in-home product demonstrations, parties and one-on-one selling.

Correct answer: (b) one-on-one

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direct sales answer 4
Data from surveys indicate that direct selling remains a vibrant marketing method that engenders considerable loyalty among its representatives and customers.

Correct answer: (c) vibrant

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direct sales answer 5
Early direct sellers — hawkers, peddlers, traders, itinerant merchants and caravans — were part of an ancient tradition that originated in man's basic need to exchange goods and to communicate.

Correct answer: (d) itinerant

Meaning of business term itinerant
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direct sales answer 6
The development and use of roads and water routes for commercial activity were pivotal points in the history of direct selling.

Correct answer: (c) pivotal

Meaning of business term pivotal
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direct sales answer 7
As early as 2000 B.C., the Code of Hammurabi, a monument of Babylonian law, protected the general welfare and integrity of the Babylonian direct seller, stating that 'the peddler shall swear the oath of God' if any enemy caused him trouble in the travels.

Correct answer: (a) Code

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direct sales answer 8
The notions of the renowned Yankee Peddler in the early American territories of the 18th and 19th centuries consisted of items like pins, needles, hooks, scissors, combs, small hardware and perfume.

Correct answer: (b) notions

Meaning of business term notions
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direct sales answer 9
he advent of the home party in the 1950s added a new dimension to direct selling as customers gathered at the home of hostesses to see product demonstrations and socialize with friends.

Correct answer: (b) dimension

Meaning of business term dimension
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direct sales answer 10
Today, at the beginning of the 21st century, the Internet has become an important element of direct selling — essentially giving each direct seller a worldwide customer base.

Correct answer: (a) base

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