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Business English Exercises
 

Direct Sales

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Home > Teaching Business English > Business English Lessons, Advanced Level # 104
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The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

Correct answer: (c) leading

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Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location.

Correct answer: (a) fixed

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Products are sold primarily through in-home product demonstrations, parties and one-on-one selling.

Correct answer: (b) one-on-one

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Data from surveys indicate that direct selling remains a vibrant marketing method that engenders considerable loyalty among its representatives and customers.

Correct answer: (c) vibrant

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 english for beginners Ask a Teacher

Early direct sellers — hawkers, peddlers, traders, itinerant merchants and caravans — were part of an ancient tradition that originated in man's basic need to exchange goods and to communicate.

Correct answer: (d) itinerant

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The development and use of roads and water routes for commercial activity were pivotal points in the history of direct selling.

Correct answer: (c) pivotal

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As early as 2000 B.C., the Code of Hammurabi, a monument of Babylonian law, protected the general welfare and integrity of the Babylonian direct seller, stating that 'the peddler shall swear the oath of God' if any enemy caused him trouble in the travels.

Correct answer: (a) Code

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The notions of the renowned Yankee Peddler in the early American territories of the 18th and 19th centuries consisted of items like pins, needles, hooks, scissors, combs, small hardware and perfume.

Correct answer: (b) notions

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he advent of the home party in the 1950s added a new dimension to direct selling as customers gathered at the home of hostesses to see product demonstrations and socialize with friends.

Correct answer: (b) dimension

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Today, at the beginning of the 21st century, the Internet has become an important element of direct selling — essentially giving each direct seller a worldwide customer base.

Correct answer: (a) base

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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