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Business English Exercises
 

Dotcom Retail Stores

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Home > Teaching Business English > Business English Lessons, Advanced Level # 105
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dotcom retail stores answer 1
Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to open a physical store to extend their life spans.

Correct answer: (c) spans

Meaning of business term spans
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 vocabulary words: list of nouns verbs adjectives toeic test What does 'set in stone' mean?
dotcom retail stores answer 2
In the traditional realm of business, you open a retail store first and then launch a website, but since the dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a brick-and-mortar location.

Correct answer: (a) brick-and-mortar

Meaning of business term brick-and-mortar
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dotcom retail stores answer 3
Anyone that has a business plan with a goal of e-commerce needs to augment that business plan with a retail reality.

Correct answer: (a) augment

Meaning of business term augment
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dotcom retail stores answer 4
"We realized very early that we could not exist purely as a dotcom," says Sal Perisano, of iParty Corp, "We knew we needed some terrestrial link, some reality other than a virtual company, to bolster what we were doing."

Correct answer: (c) bolster

Meaning of business term bolster
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dotcom retail stores answer 5
Physical stores give your customers a more convenient way to return goods and try out products — two options analysts say are sorely missing from Net stores.

Correct answer: (c) sorely

Meaning of business term sorely
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dotcom retail stores answer 6
Owning a store offers a natural traffic flow into and out of the store, which allows an entrepreneur to gather names and begin direct-to-consumer marketing programs.

Correct answer: (d) traffic

Meaning of business term traffic
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dotcom retail stores answer 7
However, opening a retail store is an expensive proposition.

Correct answer: (d) proposition

Meaning of business term proposition
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dotcom retail stores answer 8
For those of you who lack the funding needed to open a retail store right now, try renting a kiosk in a local shopping mall.

Correct answer: (c) kiosk

Meaning of business term kiosk
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dotcom retail stores answer 9
If you do want to set up shop, you should do whatever you can to learn about launching and running a traditional retail business before you do so.

Correct answer: (c) shop

Meaning of business term shop
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dotcom retail stores answer 10
Your best bet is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.

Correct answer: (a) bet

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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