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Business English Exercises
 

Consumer Behaviour

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consumer behaviour answer 1
Dr. Lars Perner explains that as well as the study of how products are purchased, consumer behavior also involves their use and disposal, since many environmental problems result from the latter.

Correct answer: (a) disposal

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consumer behaviour answer 2
Consumer behavior involves services and ideas as well as tangible products.

Correct answer: (d) tangible

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consumer behaviour answer 3
Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption.

Correct answer: (c) positioned

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consumer behaviour answer 4
For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon.

Correct answer: (c) receptive

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consumer behaviour answer 5
The impact of consumer behavior on society is also of relevance; for example, aggressive marketing of high fat foods may have serious repercussions for the national health.

Correct answer: (c) repercussions

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consumer behaviour answer 6
Since new products are usually initially adopted by a few consumers and only spread later and gradually to the rest of the population, companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success.

Correct answer: (c) afloat

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consumer behaviour answer 7
It is important to please initial customers, since they will in turn influence many subsequent customers' brand choices.

Correct answer: (c) subsequent

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consumer behaviour answer 8
Common sense suggests that if you buy a 64-ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32-ounce bottles; in practice, however, you often pay a size premium by buying the larger quantity.

Correct answer: (d) premium

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consumer behaviour answer 9
Consumer surveys, as any kind of research, are vulnerable to bias: the wording of a question can influence the outcome a great deal.

Correct answer: (b) bias

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consumer behaviour answer 10
Physiological measures are occasionally used to examine consumer response; for example, advertisers may want to measure a consumer's level of arousal during various parts of an advertisement.

Correct answer: (b) Physiological

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