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Business English Exercises
 

Retail Marketing

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 107
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 All tests  Quiz  FAQ  ESL Forum  Dictionaries What is a planogram goods in the retail domain?
retail marketing answer 1
The Discount Store News offers some tips for forging effective in-store partnerships.

Correct answer: (b) forging

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retail marketing answer 2
Imagine a consumer shopping experience where there's no wading through the confusing tangle of options or having to guess which size to pull out for a closer look.

Correct answer: (d) wading

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retail marketing answer 3
Now imagine the increased sales that could be generated when shoppers are directed by quality signage to fixtures whose design and planogram makes merchandise almost irresistible.

Correct answer: (c) signage

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retail marketing answer 4
The above scenario is more than a pipe dream, as vendors are now working with retailers in creating displays that fuel movement of inventory from stores' back doors into patrons' hands.

Correct answer: (c) pipe dream

Meaning of business term pipe dream
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retail marketing answer 5
Retailers, who are always keeping an eye on the bottom line, continually search for ways to speed up the rate at which they put manufacturers' merchandise on the floor.

Correct answer: (c) floor

Meaning of business term floor
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retail marketing answer 6
Cooperation from vendors in repositioning merchandise closer to the point of sale pushes the envelope toward faster turnover.

Correct answer: (d) point

Meaning of business term point
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retail marketing answer 7
Melanie McIntosh adds that in today's competitive retail environment a retailer cannot afford to consider merchandising as a frill.

Correct answer: (b) frill

Meaning of business term frill
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retail marketing answer 8
Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a shoestring.

Correct answer: (d) shoestring

Meaning of business term shoestring
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retail marketing answer 9
After investing money on the important priorities such as merchandise, location, staff, insurance, accountant, advertising, your carefully budgeted money can be lost if your store doesn't measure up to the customers' expectations.

Correct answer: (b) measure

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retail marketing answer 10
If your store looks like a bargain basement, customers will expect those kinds of prices and may draw the conclusion that your product is poor quality.

Correct answer: (b) basement

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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