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Business English Exercises
 

A Quick History of Advertising

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 130
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a quick history of advertising answer 1
Encarta's History of Advertising notes that archaeologists have found evidence of advertising dating back to the 3000s BC, among the Babylonians.

Correct answer: (b) archaeologists

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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 2
One of the first known methods of advertising was the outdoor display, usually an eye-catching sign painted on the wall of a building.

Correct answer: (b) eye-catching

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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 3
An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern.

Correct answer: (a) excavated

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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 4
In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town criers.

Correct answer: (b) criers

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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 5
These were citizens who read public notices aloud and were also employed by merchants to shout the praises of their wares.

Correct answer: (c) praises

Meaning of business term praises
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 expression 'the story goes' is now it applicable in all forms of business?
a quick history of advertising answer 6
Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.

Correct answer: (b) headway

Meaning of business term headway
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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 7
In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B. Palmer set up shop as an advertising agent, the forerunner of the advertising agency.

Correct answer: (b) set

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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 8
The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established itself in radio to such a(n) extent that advertisers were producing many of their own programs.

Correct answer: (b) extent

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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 9
The early 1930s ushered in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.

Correct answer: (c) ushered

Meaning of business term ushered
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 expression 'the story goes' Ask a Teacher
a quick history of advertising answer 10
Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming, it was not immediately embraced.

Correct answer: (a) embraced

Meaning of business term embraced
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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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