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Business English Exercises
 

Reverse Marketing

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 153
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reverse marketing answer 1
Fast technological developments, growing globalisation of markets and higher customer requirements have resulted in cutthroat competition in many consumer and industrial markets.

Correct answer: (b) cutthroat

Meaning of business term cutthroat
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reverse marketing answer 2
Emergent global markets are populated by stateless companies that try to position themselves as local firms by emphasizing local content.

Correct answer: (d) stateless

Meaning of business term stateless
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reverse marketing answer 3
In this continuously changing world, the importance of price is being reduced and quality becomes a significant means of realizing sustainable competitive advantage.

Correct answer: (d) realizing

Meaning of business term realizing
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reverse marketing answer 4
Leenders and Blenkhorn (1988) introduced the term 'reverse marketing' for an aggressive kind of purchasing that they had encountered in the U.S. and Japan.

Correct answer: (d) encountered

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reverse marketing answer 5
Reverse marketing describes how Purchasing actively identifies potential suppliers and offers suitable partners a proposal for long term collaboration.

Correct answer: (d) suitable

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reverse marketing answer 6
Successful reverse marketing requires a concerted effort.

Correct answer: (b) concerted

Meaning of business term concerted
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reverse marketing answer 7
The upgraded demands and reduced supplier roster lead to the substition of traditional arm's-length relationships by close and long term partnerships, characterized by mutual trust and interdependence and mutual benefits.

Correct answer: (a) arm's-length

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reverse marketing answer 8
The current development of the purchasing function shows remarkable similarities to the development of the marketing concept.

Correct answer: (d) remarkable

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reverse marketing answer 9
This conceptual parallel between purchasing and marketing can also be found within individual firms.

Correct answer: (c) parallel

Meaning of business term parallel
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reverse marketing answer 10
Purchasing and marketing are basically comparable activities directed at facilitating exchange transactions and relationships with external parties; accordingly, the purchaser's and marketer's tools and methods are more similar than might be expected at first glance.

Correct answer: (c) glance

Meaning of business term glance
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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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