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Business English Exercises
 

Corporate communications

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 189
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corporate communications answer 1
Paul Chin, in his 'The Evolution of Corporate Communications', realizes that communicating to hundreds, sometimes thousands, of employees within an organization is no mean feat.

Correct answer: (a) mean

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corporate communications answer 2
This challenge is further complicated in organizations with a global presence, where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations.

Correct answer: (d) presence

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corporate communications answer 3
And don't fool yourself in thinking that there's some long process of deliberation when they receive one of these messages; most corporate communications will grab the attention of an employee for no more than a few seconds — if at all.

Correct answer: (b) deliberation

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corporate communications answer 4
It's within that very narrow window of opportunity that they will decide whether to read something or toss it aside.

Correct answer: (d) window

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corporate communications answer 5
Communication is a two-way street; it requires a sender and a receiver: if no one is listening, you're just a crazy person talking to yourself.

Correct answer: (c) street

Meaning of business term street
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corporate communications answer 6
Anyone involved with corporate communications needs to be aware of their receivers' habits and idiosyncrasies before deciding on message and medium.

Correct answer: (c) idiosyncrasies

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corporate communications answer 7
It wouldn't make sense to use technology-based communications with an audience who's not tech-savvy without first providing them with adequate training.

Correct answer: (c) tech-savvy

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corporate communications answer 8
In the '90s, the IT industry was abuzz with the concept of push technology, a method of delivering content to users' desktop without requiring them to actively seek it out.

Correct answer: (a) abuzz

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corporate communications answer 9
The technology, however, never lived up to its hype and communications fell back to old stalwarts: the intranet and e-mail.

Correct answer: (b) stalwarts

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corporate communications answer 10
Momentum is also growing in the corporate environment for RSS, where organizations are beginning to see that RSS can be used to pick up where e-mail left off as an internal corporate communicator.

Correct answer: (d) left

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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