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Business Buzzwords
English villages
A well thought out strategy
Screaming guts
Greenhouse gas emissions
Israeli scientists
Dutch colonists
Online exchange
Jack Be Nimble
Illegal trading activities
A 'Non-institution'
Illegal profits
Animal markets
Corporate sleuths
Auditor's doubt
Tight curbs

Confidence in Christmas
The old days
A basket of goods
Investment leverage
Takeover remedy
Whiplash
Unregistered securities
Spin tour
Food stocks
China's mass media
Worst investments
Penny stock
Stale inventory
2007 market decline
Lost horizons
Platinum blonde
Odd auction
Taking delivery
Listed for destruction
The best valuator
The street goes nuts
Unethical investment
Phone rules
Compensation
Last increment bidding
Entrepreneurship
The US Mint
Consumer Credit
Asset-based Loans
Consumer Protection
Direct Sales
Dotcom Retail Stores
Consumer Behaviour
Retail Marketing
The Law of Agency
The Law of Contracts
Real Estate Brokers
Realtor Advertisement
Trade Multilateralism
Thinking to Export
Tourism after 9/11

Top 10 online marketing predictions for 2007

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 202

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Social networking (like YouTube and MySpace) will get more and more niche; people use specific tools to connect, recommend, rate and communicate within their groups, and for this reason, there are many types of social media now and there will be five times this many by the end of next year.

Correct answer: (c) niche

Meaning of business term niche
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Viral campaign websites (initiated by Spent2000.com) will have a purpose; next year will feature more substantial sites, like Philips's ShaveEverywhere, PassportToFlavor from Kettle Foods, and Snakes on a Plane.

Correct answer: (d) Viral

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User-generated content (which enables customers to co-create with their brands) will be a component on most new websites; ultimately, allowing users to post their stories through text, images and video helps to build community and long-term brand loyalty.

Correct answer: (c) User-generated

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meaning of vitriolic, discordant, salubrious, porous, convoluted

Email marketers will demand to know more advanced strategies for their email programs by asking questions like these: How does this email render in the default settings of the different email environments (AOL, Yahoo, Gmail, Hotmail, etc.)? What content shows up above and below the fold on the email preview?

Correct answer: (d) render

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Quality content is more important now than ever before; there is a glut of content, and it's only going to get more crowded.

Correct answer: (c) glut

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Most successful companies will become media companies: more and more companies are starting their own blogs, stepping into their customers' shoes and providing them with more industry knowledge and news rather than simply ramming products down their throats.

Correct answer: (c) throats

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idiom: "a pain in the neck"

The Democrat majority in Congress swings the tide of online marketing: marketers will push the envelope far more aggressively in 2007 now that the fear of death by Republican firing squad has been reduced.

Correct answer: (d) envelope

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Greater integration of video into all websites; the ShaveEverywhere site proves that the use of video is hugely engaging and effective in converting sales.

Correct answer: (b) engaging

Meaning of business term engaging
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what does the stomach really mean in this one?

eROI published an email study in early 2006 showing a direct correlation between smaller, more relevant lists and higher open and click through rates; updating email content and starting a conversation will be more important as people move toward seeing their inboxes as sacred places that they don't want violated by one-way advertising messages.

Correct answer: (a) click

Meaning of business term click
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what is the plural of the word business?

Thoughtful, cause-related marketing is the biggest winner in 2007: ask your company what one nonprofit they want to support, and throw a lot of energy behind it, and you'll see that your employees, customers, and prospects will help you take this cause, and indirectly your company, to the next level.

Correct answer: (a) cause-related

Meaning of business term cause-related
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Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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