This newsletter tells you all about English! Start your FREE email English course now!

English grammar tests

easy medium advanced

English synonym tests

easy medium advanced

Business English tests

easy medium advanced

English idiom tests

easy medium advanced

Common error tests
easy medium advanced

Business Buzzwords
English villages
A well thought out strategy
Screaming guts
Greenhouse gas emissions
Israeli scientists
Dutch colonists
Online exchange
Jack Be Nimble
Illegal trading activities
A 'Non-institution'
Illegal profits
Animal markets
Corporate sleuths
Auditor's doubt
Tight curbs

Confidence in Christmas
The old days
A basket of goods
Investment leverage
Takeover remedy
Whiplash
Unregistered securities
Spin tour
Food stocks
China's mass media
Worst investments
Penny stock
Stale inventory
2007 market decline
Lost horizons
Platinum blonde
Odd auction
Taking delivery
Listed for destruction
The best valuator
The street goes nuts
Unethical investment
Phone rules
Compensation
Last increment bidding
Entrepreneurship
The US Mint
Consumer Credit
Asset-based Loans
Consumer Protection
Direct Sales
Dotcom Retail Stores
Consumer Behaviour
Retail Marketing
The Law of Agency
The Law of Contracts
Real Estate Brokers
Realtor Advertisement
Trade Multilateralism
Thinking to Export
Tourism after 9/11

Apple advertising philosophy

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 203

All tests TOP 100 Forum Dictionaries

It was on September 30, 1997 that Steve Jobs revealed Apple's new marketing strategy, which would entail focusing on Apple's brand; Steve cited Nike commercials that left people with a feeling of physical excellence without ever showing the shoe.

Correct answer: (b) shoe

Meaning of business term shoe
sentence with Google language tool

online dictionary

apple advertising philosophy, power business words, what does shoe mean? what is the definition for shoe?

501 Business English Exercises — Printable, photocopiable.
For use in a classroom, at home, on your PC or anywhere.

vocabulary words: adjective verb noun lists gre test

The problem with Steve's analogy is, of course, that Nike doesn't just advertise with television ads, Nike also sponsors athletes, tons of them.

Correct answer: (c) analogy

Meaning of business term analogy
sentence with Google language tool

online dictionary

international business language, what does analogy mean? what is the definition for analogy?

FREE email English course — Here is all you want to know
about English. Start exploring the English language today!

word games: free online adjective verb noun game gre test

Undoubtedly Apple would have pursued the sponsorship idea, but since people won't willingly watch other people use computers, they were unable to avail themselves of that option.

Correct answer: (b) avail

Meaning of business term avail
sentence with Google language tool

online dictionary

word template business cards, what does avail mean? what is the definition for avail?

Join our English Learning Community! — Make new friends today!

meaning of wane, hermetic, lethal, posterity

Apple's strategy may have been mistaken, incomplete or a stroke of genius depending on your perspective.

Correct answer: (d) stroke

Meaning of business term stroke
sentence with Google language tool

online dictionary

common business oriented language, what does stroke mean? what is the definition for stroke?

Pimsleur English for Speakers of Haitian Creole — Learning English can
be fun. Try this audio program and you will make progress fast.

pimsleur german swiss: pimsleur german swiss language program

In any event, Apple held the course for years: if you were to take any particular television ad produced between the date of Steve's speech and the most recent July you'll note that they share a common theme.

Correct answer: (a) course

Meaning of business term course
sentence with Google language tool

online dictionary

business terms dictionary, what does course mean? what is the definition for course?

good source for preparation in the quantitative part of gre?

What could a TV spot featuring Einstein, Gandhi, Picasso and a Richard Dreyfuss voiceover have in common with G4 towers surrounded by tanks? — rest assured the common theme is there, but it takes a moment to ferret the thing out.

Correct answer: (b) ferret

Meaning of business term ferret
sentence with Google language tool

online dictionary

apple advertising philosophy, business process execution language, what does ferret mean?

all right vs. all correct

Once it hits though, it becomes impossible not to notice it in every subsequent ad.

Correct answer: (a) hits

Meaning of business term hits
sentence with Google language tool

online dictionary

business dictionary download, what does hits mean? what is the definition for hits?

phrasal verb "accounting for"

The theme isn't one of some hidden message or even a shared background but rather something that is omitted: specifically, you never see the Apple products actually working.

Correct answer: (d) shared

Meaning of business term shared
sentence with Google language tool

online dictionary

business english dictionary online, what does shared mean? what is the definition for shared?

meaning of collude

You'll be treated to spinning Macs, slovenly snails, or silhouettes dancing, but never an actual product doing what it was designed to do: the most unfathomable example of this is the spot introducing Airport.

Correct answer: (d) unfathomable

Meaning of business term unfathomable
sentence with Google language tool

online dictionary

on line business dictionary, what does unfathomable mean? what is the definition for unfathomable?

'present unreal conditional' vs 'future unreal conditional'

While the technology has become commonplace today it was Apple who first glommed onto the wireless future, yet they never showed Airport operating wirelessly.

Correct answer: (b) glommed

Meaning of business term glommed
sentence with Google language tool

online dictionary

business vocabulary in use advanced, what does glommed mean? what is the definition for glommed?

Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys). Get your unique Business English Practice Exercises now!

ESL/EFL Newsletter with 50788 Subscribers

name

email

Search results:

Power business words

You will find everything related to your search phrase "power business words" on our vocabulary building pages such as parts of speech (nouns, adjectives, adverbs, prepositions, pronouns, conjunctions, modifiers, etc.), common words, idioms, phrases and expressions, word definitions from online dictionaries, free word and sentence translation, grammar structures and much more.

TOEIC — Test Of English for International Communication (3420 words, 684 tests, intermediate level)
GRE — Graduate Record Examination (3750 words, 750 tests, intermediate level)
SAT — Scholastic Assessment Test (5010 words, 1002 tests, intermediate level)
TOEFL — Test Of English as a Foreign Language (600 words, 120 tests, advanced level)
GMAT — Graduate Management Admission Test (1400 words, 280 tests, advanced level)

To link to English-Test.net from your website, simply cut and paste the following code to your web page.

It will appear on your page as
Business English Lesson — Learn English Online at English-Test.net

English Tests for TOEFL, TOEIC, GMAT, GRE, SAT, PCAT, MCAT, ASVAB, ESL/EFL