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Business English Exercises
 

Science and marketing (2)

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Home > Teaching Business English > Business English Lessons, Advanced Level # 216
Science and marketing (1) test answers printable business worksheets Science and marketing (3)

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science and marketing question 1
Gitte Meyer of the Danish Centre for Bioethics explains that the fundamental convention of science journalism is that of science transmission; science journalists should not concern themselves with questions of knowledge; reflection on such questions should be strictly confined within the scientific ..........


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science and marketing question 2
From this description, it is fairly easy to spot what is similar between the convention and marketing: neither allows for sceptical and critical questions to be ..........


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science and marketing question 3
The convention may be seen as an ......... to an old, unwritten contract between science and society.


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science and marketing question 4
That is, the at the same time ......... and pragmatic agreement that science was a valuable part of society by not being part of society: science was agreed to be, somehow, situated outside society.


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science and marketing question 5
Residing in a remote spot, supposed to be above moral disagreement and conflicts of ........., science was expected to produce 'pure' knowledge, and this knowledge everybody could rely upon — exactly because it was understood to be disconnected from society.


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science and marketing question 6
......... of information had, however, to be established in order for the rest of society to share in the pure light of science; scientific results, thus, had to be transmitted, by scientists themselves, or by journalists.


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science and marketing question 7
In the early 18th century, science was energetically promoted amongst the public: in London's ......... houses, lecturers offered demonstrations with globes, orreries and other instruments displaying the marvels of the clockwork universe, while performing chemical, magnetic, and electrical experiments.


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science and marketing question 8
In the spring of 1713, Newton's protg William Whiston was holding ......... on mathematics and science at both Douglas's in St. Martin's Lane and at the Marine near the Royal Exchange.


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science and marketing question 9
In the journal 'The Spectator', Joseph Addison and Richard Steele in 1711 foresaw with delight those times "when Knowledge, instead of being ......... up in Books, and kept in Libraries and retirement, is thus obtruded upon the Publick; when it is canvassed in every Assembly, and exposed upon every Table."


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science and marketing question 10
So the convention and the practice of science transmission has quite a long history; it has been motivated by aims of 'pure' enlightenment and of spreading the ......... of the scientific worldview, but probably it has always been a mixed-purpose enterprise.


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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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