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Business English Exercises
 

Group influences on the consumer

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Home > Teaching Business English > Business English Lessons, Advanced Level # 218
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group influences on the consumer question 1
Dr. Lars Perner of the Marshall School of Business reminds us that humans are ......... social animals, and individuals greatly influence each other.


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group influences on the consumer question 2
A useful framework of analysis of group influence on the individual is the so-called 'reference group' — the term comes ......... because an individual uses a relevant group as a standard against which oneself is compared.


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group influences on the consumer question 3
Reference groups come in several different forms: the ......... reference group refers to those others against whom one would like to compare oneself; for example, many firms use athletes as spokespeople, and these represent what many people would ideally like to be.


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group influences on the consumer question 4
......... reference groups include people who more realistically represent the individuals' current equals or near-equals — e.g., coworkers, neighbors, or members of churches, clubs, and organizations.


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group influences on the consumer question 5
Finally, the ......... reference group includes people that the individual would not like to be like.


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group influences on the consumer question 6
For example, the store named 'The Gap' was created because many younger people wanted to actively be distinguished from parents and other older and '.........' people.


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group influences on the consumer question 7
The Quality Paperback Book specifically suggests in its advertising that its members are '.........' from conventional readers of popular books.


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group influences on the consumer question 8
Another ......... divides reference groups into the informational kind (influence is based almost entirely on members' knowledge), normative kind (members influence what is perceived to be 'right', 'proper', or 'responsible'), or identification kind.


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group influences on the consumer question 9
In case of the normative reference group, the individual tends to comply largely for ......... reasons-dressing according to company standards is likely to help your career, but there is no real motivation to dress that way outside the job.


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group influences on the consumer question 10
In contrast, people comply with identification groups' standards for the ......... of belonging-for example, a member of a religious group may wear a symbol even outside the house of worship because the religion is a part of the person's identity.


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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 470 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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