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Business English Exercises
 

US Cultural and Heritage Tourism Management

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Home > Teaching Business English > Business English Lessons, Advanced Level # 263
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Ten years ago a seminal blueprint for cultural and heritage tourism was adopted by more than 1,500 dedicated political and industry leaders and practitioners as part of their national agenda for the travel industry.nt

Correct answer: (c) a seminal

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In their Cultural Tourism in the United States white paper, the authors encapsulated a definition for cultural and heritage tourism — "travel directed toward experiencing the arts, heritage, and special character of a place".

Correct answer: (c) encapsulated

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Its adoption at the 1995 conference initiated new relationships between unlikely partners-the cultural, heritage and tourism sectors-who sought to fulfill its key values and vision of a sustainable industry with appropriate growth.

Correct answer: (c) unlikely

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Collaborations spread across the country following the paper's roadmap of action steps, and the results have surpassed expectations.

Correct answer: (c) roadmap

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Six regional forums catalyzed state action on cultural and heritage tourism, cultural and heritage tourism staff positions were established at convention and visitors bureaus, and groundbreaking research on the impact of cultural and heritage tourism was spawned.

Correct answer: (b) groundbreaking

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Over the last decade, travel industry research confirms that cultural and heritage tourism is one of the fastest growing segments of the travel industry; for some travelers, cultural and heritage experiences are value added, enhancing their enjoyment of a place and increasing the likelihood that they will return.

Correct answer: (d) value

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For a growing number of visitors, however, who are tired of the homogenization of places around the world, authentic experiences are an important factor and motivator for their travel decisions and expectations.

Correct answer: (a) homogenization

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The industry today encompasses cultural and heritage specialists, who are an important resource for the travel and tourism industry in providing these customers with accurate, insightful interpretation of local assets.

Correct answer: (b) insightful

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An integral but often invisible component of the cultural and heritage sector are the artists, performers, writers and other creative workers whose skills and vision bring to life our nation's genius and ideas.

Correct answer: (d) An integral

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Cultural and heritage tourism also provides a means of preserving and perpetuating our nation's cultural heritage through education, increased revenues and audiences, and good stewardship.

Correct answer: (d) stewardship

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