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Business English Exercises
 

Cultural Brokerage

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 264
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cultural brokerage answer 1
Wu and Haywood's paper presents the findings of a study of Canadians who have visited China and the tour operators who facilitate the trips in an attempt to understand the need for 'cultural brokerage'.

Correct answer: (b) facilitate

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cultural brokerage answer 2
Research has revealed that cultural differences are important factors that appeal to and attract international tourists; many seem to relish the novelty of the experience.

Correct answer: (d) relish

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cultural brokerage answer 3
However, the success of these foreign sojourns can be undermined if the travel experience and the encounters are not carefully managed.

Correct answer: (d) sojourns

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cultural brokerage answer 4
The intent is to help Canadian tourists and Chinese hosts better understand each other; when Canadian tourists are better able to pre-educate themselves about Canadian and Chinese cultural differences, they will be able to visit China with a greater peace of mind.

Correct answer: (b) mind

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cultural brokerage answer 5
The greater the differences in the cultural background of travelers, the more likely it is that their behaviour will be misunderstood and lead to friction (Reisinger & Turner, 1998).

Correct answer: (b) friction

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cultural brokerage answer 6
Experiencing a second culture can be beneficial, since such exposure is said to broaden one's perspective, promote personality growth and provide insight into the culture of origin through a contrast with other world-views.

Correct answer: (a) exposure

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cultural brokerage answer 7
Milman and Pizam (1988) argue that actual tourism and travel experience is not only composed of physical activities, but also a wide range of cognitive activities pertaining to the mind.

Correct answer: (a) cognitive

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cultural brokerage answer 8
Since national cultures have certain dominant values, it can be taken for granted that international tourists will differ from their hosts in numerous ways (Pizam & Sussmann, 1995; Reisinger & Turner, 1998).

Correct answer: (c) granted

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cultural brokerage answer 9
To orientate tourists to exotic host cultures, it may be necessary to engage a 'culture broker', a mediator who functions as a link between diverse cultural systems.

Correct answer: (a) mediator

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cultural brokerage answer 10
It has been noted that the temporariness of international tourists' cross-cultural encounter may cause tourists and hosts to take a more tolerant view of the strange or threatening fancies and foibles of the other.

Correct answer: (b) foibles

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