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Business English Exercises
 

Failing in IT

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Home > Teaching Business English > Business English Lessons, Advanced Level # 278
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Shamus McGillicuddy writes that it's OK to fail: Every year, Hollywood studios release movies that bomb at the box office.

Correct answer: (a) bomb

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Record companies press albums no one wants to play.

Correct answer: (c) press

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501 Business English Exercises — Printable, photocopiable.
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The auto industry introduces cars that tank — remember the Ford Edsel?

Correct answer: (d) tank

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Businesses in every vertical industry take risks when they innovate; when they try something new, they know there's a chance for failure.

Correct answer: (b) innovate

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But in information technology, CIOs rarely feel they have the breathing room to fail.

Correct answer: (a) breathing

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CIOs need to push back when their companies expect a 100% success rate, said Tom Halbouty, vice president and CIO of Pioneer Natural Resources.

Correct answer: (d) push

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When a project fails, put the failure within a context that a company understands; at Pioneer, IT project failures can be compared to the number of wells drilled that came up dry — plenty!

Correct answer: (b) dry

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He said if he tries to create a system that creates animated visualizations of underwater drilling projects and puts them out on the Web for his worldwide users to use, he has to expect some risk.

Correct answer: (d) visualizations

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"No one has done it before, and I'm not sure I'm going to pull it off," he said.

Correct answer: (a) off

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John F. Cole, CIO of Kansas City, Mo.-based Midwest Consulting Group Inc., agreed with Halbouty's notion that CIOs must be prepared for the occasional failure; but on the flip side, Cole said CIOs should also be sure they are communicating the successes.

Correct answer: (b) flip

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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