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Business English Exercises
 

Data Mining

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Home > Teaching Business English > Business English Lessons, Advanced Level # 337
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data mining answer 1
Data mining, the extraction of hidden predictive information from large databases, is a powerful new technology with great potential to help companies focus on the most important information in their data warehouses.

Correct answer: (a) predictive

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data mining answer 2
Data mining tools estimate future trends and behaviors, allowing businesses to make knowledge-driven decisions.

Correct answer: (a) driven

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data mining answer 3
The automated, prospective analyses offered by data mining move beyond the analyses of past events provided by retrospective tools typical of decision support systems.

Correct answer: (d) retrospective

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data mining answer 4
Data mining tools can answer business questions that traditionally were too time-consuming to resolve; they scour databases for hidden patterns, finding information that experts may miss because it lies outside their expectations.

Correct answer: (d) scour

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data mining answer 5
Data mining derives its name from the similarities between searching for valuable business information in a large database — for example, finding linked products in gigabytes of store scanner data — and mining a mountain for a vein of valuable ore.

Correct answer: (d) vein

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data mining answer 6
Both processes require either sifting through an immense amount of material, or intelligently probing it to find exactly where the value resides.

Correct answer: (b) sifting

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data mining answer 7
Data mining tools sweep through databases and identify previously hidden patterns like anomalous data that could represent data entry keying errors.

Correct answer: (c) anomalous

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data mining answer 8
The technique that is used to perform these feats in data mining is called modeling, and this act of model building is something that people have been doing for a long time, certainly before the advent of computers or data mining technology.

Correct answer: (b) advent

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data mining answer 9
If someone told you that he had a good model to predict customer usage, the first thing you might try would be to ask him to apply his model to your customer base, where you already knew the answer.

Correct answer: (a) base

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data mining answer 10
With data mining, the best way to accomplish this is by setting aside some of your data in a vault to isolate it from the mining process; once the mining is complete, the results can be tested against the isolated data to confirm the model's validity.

Correct answer: (d) vault

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