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Business English Exercises
 

Global Marketing Strategy Factors

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Home > Teaching Business English > Business English Lessons, Advanced Level # 373
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Going global has become the economic aspiration of many organizations, according to Jonathan Elimimian, Department of Business and Economics, Johnson C. Smith University.

Correct answer: (a) aspiration

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It is important to be aware of the fact that the world is so technologically complex and fast changing that it is difficult to identify the current level of global marketing changes facing transitional economies.

Correct answer: (d) transitional

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We already know that strategic alliances and affinity with different countries worldwide bring new capabilities, capacities, technologies and new strategic business ideas to these new markets.

Correct answer: (a) affinity

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501 Business English Exercises — Printable, photocopiable.
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Economies that are embracing global societal strategies to enter the world market will need to recognize the importance of other countries' social and cultural complexities.

Correct answer: (b) embracing

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The intricacies of globalization and constant competitive shifts have increased the volatility of corporate posture both in domestic and global markets.

Correct answer: (d) intricacies

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For now, the playing field is not equal access to global market entry between industrialized nations and emerging economies of the world.

Correct answer: (a) field

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Everything in the vast arena of globalization favors the industrialized nations, which are wealthy, technologically advanced, creative and determined to dominate the world market.

Correct answer: (b) arena

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These advanced nations are fully aware of the extra economic and technological power they possess with technologies, information, capabilities, access and knowledge of what the world market is about.

Correct answer: (a) about

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Global societal strategy will be imperative to all businesses worldwide as the world market is becoming closer due to advanced technological infrastructures.

Correct answer: (a) imperative

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Most evolving economies will definitely find it difficult to penetrate a global market already dominated by the industrialized nations.

Correct answer: (c) penetrate

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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