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Business English Exercises
 

Services Marketing

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Home > Teaching Business English > Business English Lessons, Advanced Level # 408
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services marketing answer 1
Services are primarily intangible and tend to be an experience which is consumed at the point of purchase; they cannot be owned since they quickly perish, and once they have occurred they cannot be repeated in exactly the same way.

Correct answer: (b) perish

Meaning of business term perish
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services marketing, question 1 services marketing, retirement words perish, inseparable, ownership, deterioration, what does perish mean?

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services marketing answer 2
Marketing personnel often speak of the nature of a service as inseparable from the point of consumption and from the service provider.

Correct answer: (a) inseparable

Meaning of business term inseparable
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services marketing, question 2 technical analysis words event, firm, spiral, alternative, cost of, what does inseparable mean?

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services marketing answer 3
The right of ownership is not extended to services, since we merely experience them; we cannot sell them once they have been consumed.

Correct answer: (a) ownership

Meaning of business term ownership
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services marketing, question 3 trading words balanced, hedge, commitment, exchange, what does ownership mean?

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services marketing answer 4
The Western economies have seen deterioration of the traditional manufacturing sectors and growth of the service economies.

Correct answer: (c) deterioration

Meaning of business term deterioration
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services marketing, question 4 venture capital words ex-all, mutual, trust fund, little, what does deterioration mean?

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services marketing answer 5
People are the key element in any service: services are usually produced and consumed simultaneously, and aspects of the customer experience are adjusted to serve the needs of the individual consuming them.

Correct answer: (c) element

Meaning of business term element
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services marketing, question 5 accounting terminology flow, original, prime, class, restricted, what does element mean?

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services marketing answer 6
Many of us can recall a situation in which the personal service offered has enhanced or tainted a vacation, an overnight stay or a restaurant meal.

Correct answer: (a) tainted

Meaning of business term tainted
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services marketing answer 7
Every customer facing staff member needs training and development in order to maintain high quality personal service.

Correct answer: (a) facing

Meaning of business term facing
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services marketing answer 8
This training ought to start during induction into the company, which will involve the new staff in the organization's culture for the first time and brief them on operating policies and procedures.

Correct answer: (c) induction

Meaning of business term induction
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services marketing answer 9
The organization must also pay attention to Continuing Professional Development, in which every staff member sees his or her professional career as a lifelong process of training and growth.

Correct answer: (a) a lifelong

Meaning of business term a lifelong
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services marketing answer 10
The disposition and attitude of these service personnel is critically important: the way that complaints are dealt with can mean the difference between keeping and losing customers or between making and destroying the company's reputation.

Correct answer: (a) disposition

Meaning of business term disposition
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services marketing, question 10 real estate words littered, out, ramifications, liquidity, troughs, what does disposition mean?

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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EFL/ESL Links: Rogue Traders • Ipos terminology end-to-end, plimsoll, disparate, manipulation, zealous • Rogue Traders (Answers) • Mergers acquisitions words light, catch, breach, layering, replica • Islamic Financial Staff • Law estate terms outstripping, gazumping, bottleneck, balmier • Islamic Financial Staff (Answers) • Lending credit vocab pool, compliant, novelty, paramount • Foreign Shares • Currency vocab balanced, irredeemable, actuarial, digits, merchant • Foreign Shares (Answers) • List of bonds words american, costing, open market, london • Routing Orders • Banking term list direct, taxable, straddle, secured, confidentiality • Routing Orders (Answers) • Accounting terminology flow, original, prime, class, restricted • Pending Benefits • Investor relations terms nonlegal, jointly, listed, waiting • Pending Benefits (Answers) • Venture capital words ex-all, mutual, trust fund, little • The Best of Both Worlds • Business words due, preferred, spread, sleeper, coupon • The Best of Both Worlds (Answers) • Trading words balanced, hedge, commitment, exchange • Virtual Economy • Insurance vocabulary actuarial, suitability, remics, inflection • Virtual Economy (Answers) • Technical analysis words event, firm, spiral, alternative, cost of • ESL test: Services Marketing • Business vocabulary disposition, lifelong, induction, facing • ESL Audio Online - English MP3 - English Pronunciation
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