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Business English Exercises
 

Marketing Strategy

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Home > Teaching Business English > Business English Lessons, Advanced Level # 409
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marketing strategy question 1
The development of its marketing strategy is critical for a business, because without one, its efforts to draw customers are going to be ......... and ineffectual.


marketing strategy, answer 1 marketing strategy, financial words device, inform, spreading, foremost, makes, hackneyed vs haphazard

501 Business English Exercises — Printable, photocopiable.
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marketing strategy question 2
The focus of its strategy needs to be on ensuring that its products or services ......... customer needs better than do its competitors', as well as on the development of long-term, profitable customer associations.


marketing strategy, answer 2 business words due, preferred, spread, sleeper, coupon, confront vs face vs meet vs solve

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marketing strategy question 3
The business should identify whole new markets to target: ......... to a successful marketing strategy is understanding one's customers and their needs.


marketing strategy, answer 3 investor relations terms nonlegal, jointly, listed, waiting, adjacent vs central vs peripheral vs tangent

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marketing strategy question 4
One key to successful marketing is the undertanding that both existing and potential customers will ......... into specific segments or groups identified by their needs.


marketing strategy, answer 4 banking term list direct, taxable, straddle, secured, confidentiality, drop vs fall vs plunge vs veer

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marketing strategy question 5
The focus of a company's strategy ought to be to identify such groups with their needs and then ......... them more successfully than its competition.


marketing strategy, answer 5 currency vocab balanced, irredeemable, actuarial, digits, merchant, address vs affront vs assist vs attack

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marketing strategy question 6
In this way, the business is able to create a marketing strategy which ......... the most of its strengths and then matches them with the needs of the customers it plans to target.


marketing strategy, answer 6 marketing strategy, law estate terms outstripping, gazumping, bottleneck, balmier, builds vs finds vs makes

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marketing strategy question 7
If, for instance, a specific customer segment wants quality first and ........., then marketing efforts aimed at them needs to direct their attention to the business's high quality service.


marketing strategy, answer 7 ipos terminology end-to-end, plimsoll, disparate, manipulation, zealous, finally vs foremost vs most vs last

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marketing strategy question 8
For maximum efficiency, the business should limit its activities to the methods that it thinks will work best, and thus avoid ......... its marketing budget too thinly.


marketing strategy, answer 8 brokerages term quagmire, lax, stick, aback, outcry, sharing vs spending vs splurging vs spreading

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marketing strategy question 9
Often forgotten is the necessity to monitor and evaluate the effectiveness of the marketing strategy; this control helps the company check how it is performing in practice and also helps to ......... its future strategy.


marketing strategy, answer 9 dividends words siren, hoarding, fall, precipitated, play, inform vs ingrain vs install vs invest

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marketing strategy question 10
One simple ......... is to inquire of each new customer as to how they found out about the company.


marketing strategy, answer 10 terms of economy shores, annuity, own, gleaned, teeth, apparatus vs device vs gadget vs utensil

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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Financial words device, inform, spreading, foremost, makes

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EFL/ESL Links: Data Thievery • Brokerages term quagmire, lax, stick, aback, outcry • Data Thievery (Answers) • Mutual funds terms bartered, far-reaching, onus, malicious, harsh • Rogue Traders • Ipos terminology end-to-end, plimsoll, disparate, manipulation, zealous • Rogue Traders (Answers) • Mergers acquisitions words light, catch, breach, layering, replica • Islamic Financial Staff • Law estate terms outstripping, gazumping, bottleneck, balmier • Islamic Financial Staff (Answers) • Lending credit vocab pool, compliant, novelty, paramount • Foreign Shares • Currency vocab balanced, irredeemable, actuarial, digits, merchant • Foreign Shares (Answers) • List of bonds words american, costing, open market, london • Routing Orders • Banking term list direct, taxable, straddle, secured, confidentiality • Routing Orders (Answers) • Accounting terminology flow, original, prime, class, restricted • Pending Benefits • Investor relations terms nonlegal, jointly, listed, waiting • Pending Benefits (Answers) • Venture capital words ex-all, mutual, trust fund, little • The Best of Both Worlds • Business words due, preferred, spread, sleeper, coupon • The Best of Both Worlds (Answers) • Trading words balanced, hedge, commitment, exchange • EFL test: Marketing Strategy (answers) • Terms of stock haphazard, meet, central, fall, address • ESL Audio Online - English MP3 - English Pronunciation
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