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Business English Exercises
 

Pushing and Pulling

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 446
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pushing and pulling answer 1
Chesterfield suggests that the traditional hierarchical model of planning which places communications alongside the other marketing mix variables is due for a rethink.

Correct answer: (c) rethink

Meaning of business term rethink
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pushing and pulling, question 1 pushing and pulling, retirement words rethink, emanating, order, pervasive, eclipse, what does rethink mean?

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pushing and pulling answer 2
All marketing communication is not elevated to a strategic role, though; a distinction exists between tactical communications supporting individual marketing initiatives and strategic communications that inform all of a company's activities emanating from the highest levels.

Correct answer: (b) emanating

Meaning of business term emanating
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pushing and pulling, question 2 taxes terms turning, comers, stand, predispositions, choice, what does emanating mean?

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pushing and pulling answer 3
Communication is qualitatively different from the other ingredients of the marketing mix; increasingly, the traditional marketing functions of price, product and distribution are hygiene factors, while communications is becoming a higher order tool.

Correct answer: (a) order

Meaning of business term order
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pushing and pulling, question 3 technical analysis words mirrored, fiercely, averse, what does order mean? what is the definition for order?

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pushing and pulling answer 4
This is especially true for companies with pervasive brand values, but it likely means a change in how every marketing department sees itself.

Correct answer: (d) pervasive

Meaning of business term pervasive
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pushing and pulling answer 5
More and more, corporations need to pursue strategic vertical integration, speaking with a single voice from the shop shelf right up to the CEO's office, even though this realignment might eclipse the latter's former preeminent role.

Correct answer: (a) eclipse

Meaning of business term eclipse
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pushing and pulling answer 6
Push' strategies give incentives to distributors and retailers to stock and push their products, but this metaphor rankles the received marketing wisdom of finding and satisfying a need, not imposing the product on the customer.

Correct answer: (d) rankles

Meaning of business term rankles
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pushing and pulling answer 7
On the other hand, pull' strategies utilize consumer-directed techniques like sales promotions and advertising to stimulate demand in an effort to pull the product or the service through the channel to the consumer.

Correct answer: (d) promotions

Meaning of business term promotions
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pushing and pulling answer 8
Pull and push strategies are not mutually exclusive; for example, an advertising campaign pointed directly at the consumer will be viewed by intermediaries, which will presumably bolster their confidence in stocking the product advertised.

Correct answer: (a) bolster

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pushing and pulling answer 9
The likelihood is that a vertically-integrated approach to communications will incorporate a blurring of the demarcation lines between the intermediary and the marketer.

Correct answer: (a) blurring

Meaning of business term blurring
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pushing and pulling answer 10
However, the staff responsible for each kind of strategy are likely to work independently in most companies, and this situation is probably the main barrier to effective vertical integration of the sort envisaged by Chesterfield.

Correct answer: (b) envisaged

Meaning of business term envisaged
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pushing and pulling, question 10 speaking practice, what does envisaged mean? what is the definition for envisaged?

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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