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Business English Exercises
 

Pushing and Pulling

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Home > Teaching Business English > Business English Lessons, Advanced Level # 446
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pushing and pulling question 1
Chesterfield suggests that the traditional hierarchical model of planning which places communications alongside the other marketing mix variables is due for a ..........


pushing and pulling, answer 1 pushing and pulling, business vocabulary envisaged, blurring, bolster, promotions, recall vs rehash vs rethink

501 Business English Exercises — Printable, photocopiable.
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 phrasal verb: whip up Ask a Teacher
pushing and pulling question 2
All marketing communication is not elevated to a strategic role, though; a distinction exists between tactical communications supporting individual marketing initiatives and strategic communications that inform all of a company's activities ......... from the highest levels.


pushing and pulling, answer 2 terms of economy speaking, underserved, tailor, craft, toe, elevating vs emanating vs enervating vs escalating

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 phrasal verb: whip up Ask a Teacher
pushing and pulling question 3
Communication is qualitatively different from the other ingredients of the marketing mix; increasingly, the traditional marketing functions of price, product and distribution are hygiene factors, while communications is becoming a higher ......... tool.


pushing and pulling, answer 3 insurance vocabulary converging, turbulent, harmonization, order vs power vs skill vs tier

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 phrasal verb: whip up Ask a Teacher
pushing and pulling question 4
This is especially true for companies with ......... brand values, but it likely means a change in how every marketing department sees itself.


pushing and pulling, answer 4 business english, intuitive vs invasive vs persuasive vs pervasive

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 phrasal verb: whip up Ask a Teacher
pushing and pulling question 5
More and more, corporations need to pursue strategic vertical integration, speaking with a single voice from the shop shelf right up to the CEO's office, even though this realignment might ......... the latter's former preeminent role.


pushing and pulling, answer 5 esl business english, eclipse vs efface vs enhance vs erase

 phrasal verb: whip up Ask a Teacher
pushing and pulling question 6
Push' strategies give incentives to distributors and retailers to stock and push their products, but this metaphor ......... the received marketing wisdom of finding and satisfying a need, not imposing the product on the customer.


pushing and pulling, answer 6 pushing and pulling, learn business english, curdles vs mangles vs puzzles vs rankles

 phrasal verb: whip up Ask a Teacher
pushing and pulling question 7
On the other hand, pull' strategies utilize consumer-directed techniques like sales ......... and advertising to stimulate demand in an effort to pull the product or the service through the channel to the consumer.


pushing and pulling, answer 7 business english course, procedures vs programs vs promises vs promotions

 phrasal verb: whip up Ask a Teacher
pushing and pulling question 8
Pull and push strategies are not mutually exclusive; for example, an advertising campaign pointed directly at the consumer will be viewed by intermediaries, which will presumably ......... their confidence in stocking the product advertised.


pushing and pulling, answer 8 business english courses, bolster vs buffer vs bulwark vs buttress

 phrasal verb: whip up Ask a Teacher
pushing and pulling question 9
The likelihood is that a vertically-integrated approach to communications will incorporate a ......... of the demarcation lines between the intermediary and the marketer.


pushing and pulling, answer 9 business english writing, blurring vs fading vs hazing vs muting

 phrasal verb: whip up Ask a Teacher
pushing and pulling question 10
However, the staff responsible for each kind of strategy are likely to work independently in most companies, and this situation is probably the main barrier to effective vertical integration of the sort ......... by Chesterfield.


pushing and pulling, answer 10 american business english, designated vs envisaged vs incorporated vs underscored

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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