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Business English Exercises
 

Niche Marketing

Answers to test questions and links to explanations

Home > Teaching Business English > Business English Lessons, Advanced Level # 448
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niche marketing answer 1
Some entrepreneurs think that selling to the widest market is the surest path to success; they are hesitant to go after a market niche because they're afraid that they will lose business by turning away customers.

Correct answer: (d) turning

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niche marketing, question 1 niche marketing, taxes terms turning, comers, stand, predispositions, choice, what does turning mean?

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niche marketing answer 2
But this 'take all comers' approach is not very effective.

Correct answer: (b) comers

Meaning of business term comers
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niche marketing answer 3
It is difficult to stand out if you market your business lacking a set of distinctive prospects in mind.

Correct answer: (a) stand

Meaning of business term stand
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niche marketing, question 3 english study, what does stand mean? what is the definition for stand?

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niche marketing answer 4
Entering a niche means that you will not be competing with many similar companies on price alone, and if you are selling products or services customized to the needs or predispositions of a specific group of customers, you can frequently charge more.

Correct answer: (d) predispositions

Meaning of business term predispositions
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niche marketing answer 5
The procedure begins with your market research: you should analyze your competitors, your best potential customers, and your ability to serve these customers so well that they will make you their vendor of choice.

Correct answer: (a) choice

Meaning of business term choice
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niche marketing answer 6
Market research can be compared to sticking your toe into the swimming pool before you plunge in.

Correct answer: (d) toe

Meaning of business term toe
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niche marketing answer 7
After you have learned which customers you want to reach and what their needs are, you can adapt your service or product to match their needs more nearly and craft a message that reflects your customer as well as your business.

Correct answer: (b) craft

Meaning of business term craft
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niche marketing answer 8
To decide whether a particular niche is right for your business, ask yourself if you can tailor its identity, services and products to address that market's particular needs.

Correct answer: (b) tailor

Meaning of business term tailor
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niche marketing answer 9
You should also determine whether your target market is currently underserved.

Correct answer: (a) underserved

Meaning of business term underserved
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niche marketing answer 10
The more that your business specializes, the more its market will see the value of your products or services because you are speaking directly to their unique situation.

Correct answer: (d) speaking

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niche marketing, question 10 english easy, what does speaking mean? what is the definition for speaking?

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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