Additional marketing elements

[Torsten]

In addition to our current sales copy we should add the following elements:

money back guarantee
This might sound like a no-brainer for a downloadable product that can be saved on your PC once you have paid once. Still, I know this feature works as it greatly helps a prospective make the purchase.

bonuses
One of these bonuses will be our ESL book. As a matter of fact, it's probably best to give the book away only if a person purchases any of the PDF files.

testimonials
We can offer the ESL test package to our forum users for free if they create and submit a testimonial.

features and benefits
This will be an overview of the product features explaining how you will benefit from them.

background info on the author
There must be more information on the person(s) who has/have created the tests and materials. People always want to connect with people rather than products.

FAQ
Here we can list possible questions and answers regarding the PDF test packages.

Any other suggestions?
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Test Of English for International Communication
TOEIC Preparation & TOEIC Vocabulary

[Slava]

We will also split the entire package into small ones -- business, (TOEIC prep), synonyms, expressions, elementary. This will have many advantages one of which is that we can offer smaller packages at a very low price. Many of our prospective buyers are from countries in which $9,90 is a lot of money and they still want to learn English...