Position your products differently?

[Parrympuss]

Business English Lesson, Advanced Level

ESL/EFL Test #131 "The Business Plan", question 8

It may also be possible for you to ......... your products differently in the marketplace to attract new customers.

(a) position
(b) set
(c) spread
(d) situate

Business English Lesson, Advanced Level

ESL/EFL Test #131 "The Business Plan", answer 8

It may also be possible for you to position your products differently in the marketplace to attract new customers.

Correct answer: (a) position

Your answer was: incorrect
It may also be possible for you to set your products differently in the marketplace to attract new customers.
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Hi, guys!! Why can?t I use "set" on this phrase?

Parrympuss

[Mister Micawber]

.
Set is not used in the context, and I cannot understand what it might mean. The business argot is 'positioning'.

Position: to put in a certain position <positioned the chairs around the room> <positioned the company in the global market>
.
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Canadian-American native speaker
who teaches English for a living at Mister Micawber's
ESL cafe: Interview with Mister Micawber