Why you put the -ing form after 'with a view to'?

[Roberta]

English Language Proficiency Tests, Advanced Level

ESL/EFL Test #25 "Interviews and Jobs", question 4

At the moment the company is doing an extensive advertising campaign with a view to ......... new staff.

(a) recruiting
(b) catching
(c) reaching
(d) taking

English Language Proficiency Tests, Advanced Level

ESL/EFL Test #25 "Interviews and Jobs", answer 4

At the moment the company is doing an extensive advertising campaign with a view to recruiting new staff.

Correct answer: (a) recruiting

Your answer was: correct
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Hallo, can you please explain me why you put the -ing form after "with a view to"?

Thank you,
Roberta

[Mister Micawber]

.
In the phrase with a view to, to is a preposition requiring a noun-- in this case, a gerund (the -ing verb form used as a noun):

The company advertised with a view to recruiting new staff.
The company advertised with a view to greater sales.
The company advertised with a view to the tax rebate.
.
_________________
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who teaches English for a living at Mister Micawber's
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