Putting something into the red?

[cooliegirly]

"The rub for producers is that they pay such extravagant prices for these properties that the excess load on the budget often puts the movie into the red. "

There are two parts I understand here. Does rub mean sort of like a nagetive point? What does "puts the movie into the red" mean?

[Yankee]

"To sleep: perchance to dream: ay, there's the rub;" (Shakepeare)

Hi cooliegirly

The word rub means difficulty or problem.

In the red means operating at a loss.

The word red refers to red ink which, when used on financial documents, would indicate a loss.

Amy
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Amy
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ESL teacher, translator, and a native speaker of American English

[cooliegirly]

Ah, I see!