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Reassure-reinsure: junk mail can teach you good English :)



 
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ESL Forums | English Vocabulary, Grammar and Idioms
Hardworking or industrious? | British, mr., i : what type of errors is it?
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Reassure-reinsure: junk mail can teach you good English :) #1 (permalink) Wed Oct 04, 2006 8:54 am   Reassure-reinsure: junk mail can teach you good English :)
 

Hi

reassure
tr.v. reassured, reassuring, reassures
1. To restore confidence to.
2. To assure again.
3. To reinsure.


Below is the fragment from my today's junk mail :)
I am posting it just to share my morning enjoyment with the pun. (Brain programming :) )
Quote:
… we would like to reassure you that our premiums are as competitive as they were last year. We hope, therefore, that you will reinsure your vehicle with our company…


By the way, can anybody comment the general difference in meaning (that makes play in this case) between prefixes in-sure and as-sure
?

P.S. And en-

ensure
tr.v. ensured, ensuring, ensures
To make sure or certain; insure: Our precautions ensured our safety. See Usage Note at assure.

:)
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Tamara
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Sure #2 (permalink) Wed Oct 04, 2006 10:12 am   Sure
 

Hi Tamara,

A brief note on the sure things as I see them:

Insure is the usual word for paying a premium/payment to get some kind of compensation in the event of something going wrong, which forms part of an insurance ploicy. Assurance is an older term to indicate
Quote:
protection against misfortune
and crops up in the name of a company dealing with this business. It adds, if you like, a certain cachet because it suggests: We've been in the business for a long time.

Assure suggests confirmation of authenticity and comes up in these expressions: I can assure you that there will be no difficulty in .../Rest assured that we will do all we can to.../They assured me that I was doing the right thing.

Ensure suggests a checking process - a making sure - as in:
Please ensure that you complete all the details on the form/ We added this extra feature to ensure the safety of the driver.

Alan
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Sure #3 (permalink) Wed Oct 04, 2006 10:37 am   Sure
 

Hi Alan

Thanks for the explanation. Now it’s getting more clear.

By the way, is there such a word as reensure? Does (Would) it make any sense - in the light of your explanation given for ensure?
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Sure #4 (permalink) Wed Oct 04, 2006 10:43 am   Sure
 

Hi Tamara,

I would not think that word exists because it wouldn't really make sense. If you want to express the idea I think you're thinking of, I would say: In order to make doubly sure we've fitted two extra locks to the door.

Alan
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Sure #5 (permalink) Wed Oct 04, 2006 14:37 pm   Sure
 

Hmm. OK...
Thanks, Alan! That's the meaning I supposed.

Alan wrote:
doubly sure we've fitted two extra locks to the door.
What about three times as much? :) :)
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Tamara
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Posts: 1577
Location: UK

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