Reassure-reinsure: junk mail can teach you good English :)

[Tamara]

Hi

reassure
tr.v. reassured, reassuring, reassures
1. To restore confidence to.
2. To assure again.
3. To reinsure.


Below is the fragment from my today's junk mail
I am posting it just to share my morning enjoyment with the pun. (Brain programming )

[Alan]

Hi Tamara,

A brief note on the sure things as I see them:

Insure is the usual word for paying a premium/payment to get some kind of compensation in the event of something going wrong, which forms part of an insurance ploicy. Assurance is an older term to indicate

[Tamara]

Hi Alan

Thanks for the explanation. Now it’s getting more clear.

By the way, is there such a word as reensure? Does (Would) it make any sense - in the light of your explanation given for ensure?
_________________
It’s impossible to learn swimming without entering the water…

[Alan]

Hi Tamara,

I would not think that word exists because it wouldn't really make sense. If you want to express the idea I think you're thinking of, I would say: In order to make doubly sure we've fitted two extra locks to the door.

Alan
_________________
English as a Foreign Language
You can read my EFL story The way you write it

[Tamara]

Hmm. OK...
Thanks, Alan! That's the meaning I supposed.