Tom from Tennessee

[FangFang]

Hi, Rosalisa
Thanks!!!!:) How about your exam?? I had my exams too! Oh, are you ready for being a reporter???

[Rosalisa]

Hi Fang,

I did pass the exam and I've started the class for about two months already. You had your exams too? How were yours? :D No, not yet to be a reporter. I'm learning in a foundation year :D . In more years to come, I'll be better, I hope. :D HOw about you? What are you learning? Anyway, I'm sure you like the techniques of interviewing Mr. Tom(hehe) has given. But have you ever interviewed someone before? :D
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If you want to change the world, be one of the change.

[Prezbucky]

FangFang

No market is saturated if you're able to carve a niche in it. To do that, you need to target a specific market with a specific product engineered to meet that market's needs.

Second part:
You have to decide whether you want to write news stories or opinion/editorial stories. News can be boring, and much of it will sound basically the same from medium to medium. On the other hand, if you work the op/ed slant, you can say whatever you want to, basically, with impunity. You can't engage in bad things like libel, but as long as it's clear that you're reporting your opinion, well, you can print just about whatever you want to. How you make your opinions and/or news palatable to a small group of people or the masses... is up to you.
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Billie Jean is not my lover. Hee.

[Prezbucky]

Rosalisa

If all else fails, bribe a potential interviewee by buying them lunch.

Just make sure you chew and swallow your food before you speak. hehe
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Billie Jean is not my lover. Hee.

[Rosalisa]

Mr. Tom (hehe)

Oh, bribe the interviewee? Is that possible? :D :lol: The ethics of journalism is to never bribe the interviewee, isn't it?

Thanks.
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If you want to change the world, be one of the change.

[Prezbucky]

no, you bribe them with the promise that you'll buy them lunch... in order to GET the interview.

what you do after that is governed by that seven-step plan, or whatever it is, posted a week or two ago. Do not stray from that, e'er! Tis vital that ye do not!
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Billie Jean is not my lover. Hee.

[Yankee]

Hi Tom

Could I interrupt for a second to ask who won the Ohio State-Michigan game? :D

Amy
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"Nearly all men can stand adversity, but if you want to test a man's character, give him power." ~ Abraham Lincoln

[Prezbucky]

Ohio State 42, Michigan 39

There's a decent chance they'll play again for the national championship, since Michigan remained #2 in the polls/BCS rankings (as you probably know, there is no playoff in Division 1-A college football, WHICH SUCKS!).
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Billie Jean is not my lover. Hee.

[Prezbucky]

My eighth-ranked Wisconsin Badgers (11-1 overall, 7-1 Big Ten) accepted a bid to the Capital One Bowl. It's likely that they'll play Florida, Arkansas or LSU (Louisiana State University).

To watch Badger highlights, scroll down until you see "Wisconsin vs. Penn State Highlights" and click on the Play icon next to that. I flew up to Madison for that game.

http://www.uwbadgers.com/audio_visual/fb/?sportid=111
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Billie Jean is not my lover. Hee.

[Rosalisa]

Hi Tom,

Thanks for your explanation. Could you please explain something about 'spin doctors' and 'public relation'?

Thanks.
_________________
If you want to change the world, be one of the change.

[Prezbucky]

In PR class, we were taught to be honest.... cross my heart and hope to die, stick a needle in my eye.

"Spin Doctor" is a nickname given to PR professionals, or at least some of them.

They take possibly harmful information about a company and "spin" it so that it is more palatable for the public.

For instance, if I am the PR officer of a company and we've just laid off (fired) 10% of our work force, I might say something like, "We regret to have to make these cuts, but this will allow us to lower prices on all products and increase shareholder value.... ultimately benefitting Joe Consumer and Joe Investor. In the mean time, we are actively pursuing new employment options for those we had to let go."

You take a negative item and attempt to put a positive spin (there's the word again) on it.
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Billie Jean is not my lover. Hee.

[Prezbucky]

After the Exxon Valdez disaster (about 17 years ago or so), you might have heard somethign like this:

"We regret the loss of our oil. We felt the sacrifice was necessary to curb the starvation rate among ocean wildlife. In addition, recent studies suggest that certain bird and fish species are overpopulated in the area, so we're happy to help ease such overpopulation. At Exxon, we are all about the environment."

hehe

(that was a joke)
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Billie Jean is not my lover. Hee.

[Prezbucky]

Public Relations, loosely defined, is there to present the company to the public.

Besides talking to the press, they write press releases concerning company news to help get "publicity" for the company. They send these press releases to media outlets, hoping that they'll be published. Below is a dead-serious example of a press release:
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"Wolfco CEO Donates Tie"

November 29, 2006

For Immediate Release

Wolfco CEO Gerhard Gunderson recently made a donation to the Starvation Army.

"It feels good to do it," says Gunderson. "I feel happy that some little boy or girl will now be able to show off this high-quality clip-on to his or her classmates. And the cigarettes, well, I know there are youngsters out there whose parents can't afford to buy cigarettes for them, so I felt it was my duty to provide a pack."

Gunderson says he regularly donates his time at the local shelter.

"I go in there and do a stand-up routine," he marvels. "'Why did the chicken cross the road? The beer is cheaper.' Those winos just love it."

Gunderson says he plans to give away a $5 McDonald's gift certificate next year.

"Hunger knows no season, so I'll do my part to help curb this burgeoning, unfortunate challenge in our community. I challenge others to join me in this endeavor."

Asked about the culture of giving at Wolfco, Gunderson responded with some donation highlights:

- Wolfco donated a total of $3,074.26 to Starvation Army and other charities.

- Wolfco associates donated a total of $124.15 (total value of monies and items)

"At Wolfco, we believe it is imperative that we shower the needy with our largesse, and we'll continue to do so," concludes Gunderson.

###
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Billie Jean is not my lover. Hee.

[Edwin]

Hi there,
So humorous of your self-introduction! may we be friends in this forum ?

Cheers,

edwin
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One life, Live it !