use of the Present Simple in the phrase 'I forget the name now'

[Tamara]

Hi

Please, validate the use of the Present Simple in the phrase 'I forget the name now, but...'.

I've heard it many times - with the Present Simple - and can find examples online. In particular, in the BNC.

Without 'now' I suppose it just means 'I always/regularly forget the name' (for some reason, whatever they are).
This is exactly how I would express that in my first language - with the "Present Simple".

But with 'now' it sometimes sounds to me a bit... unnatural.

Just for example:

KDM 14979 Well, where John lives like, I forget the name of the road now, you just pass Thornton Heath you know turn.
(c) BNC

Does it sound fine to you?
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[Yankee]

Hi Tamara

That sounds natural to my American ear. To me the addition of 'now' suggests that that I didn't use to have a problem remembering the name, but now I do. The name is no longer retrievable from my brain.

Amy

[Tamara]

Hi Amy,

Aha…
It seems, I’ve got the difference.