What does this expression mean: 'to make a pitch'?

[ivys]

English Language Tests, Intermediate level

ESL/EFL Test #149 "financial and bank expressions", question 4

My boss informed me that I had been nominated to ......... a sales pitch to one of our company's largest buyers.

(a) make
(b) perform
(c) talk
(d) do

English Language Tests, Intermediate level

ESL/EFL Test #149 "financial and bank expressions", answer 4

My boss informed me that I had been nominated to make a sales pitch to one of our company's largest buyers.

Correct answer: (a) make

Your answer was: incorrect
My boss informed me that I had been nominated to perform a sales pitch to one of our company's largest buyers.
_________________________

What does this expression mean: 'to make a pitch'?

ivys

[Mister Micawber]

.
'Make a pitch' is the common collocation.
.
_________________
Native English teacher at Mister Micawber's