What does this sentence mean: As fares fell one of the casualties or victims...?

[learning_english]

Expensive air fares resulted in customer satisfaction. As fares fell one of the casualties or victims of the price cutting war was customer satisfaction.

Please explain the bold group of words
_________________
Please let me know if I have made any mistakes in any of my sentences.

[Alan]

Hi,

This means: As the cost of fares was reduced/came down, one of the bad results from this battle to reduce prices was customer satisfaction.

Alan
_________________
English as a Second Language
You can read my ESL story Adverbs