Sat May 19, 2007 4:48 am Aldi and Mussolini |
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It's well known that if something is repeated often enough, most people start to believe it and repeat it themselves.
When Americans (and certainly not only Americans) want to describe this phenomenon, we say, "Mussolini made the trains run on time." The story is that when the dictator Benito Mussolini ruled Italy, his propaganda people repeated this assertion so much that most of the public began to believe it and repeat it themselves, even though Italian train service had really not improved.
I noticed this in operation at companies where I worked. I found that if everyone around me said in exactly the same words that some manager "is a hell of a nice guy and used to have his own business," there was most certainly something wrong with him. In that particular case, the man was an alcoholic who was incompetent at his job and almost ruined his division of the company.
I have noticed that nearly EVERY German I talk to gets defensive if I don't like Aldi. It's almost as if I'd hurt their national pride. They all say, in exactly the same words, "The prices at Aldi are cheaper, and everything is of excellent quality." Well, in reality, Aldi's prices are cheap, but not that much cheaper than those at discount stores that actually have customer service. Some of the products sold at Aldi are, in fact, of excellent quality. But most of them are of ordinary quality, and some of the products are much worse than the equivalents sold at other discount stores. I know that Germans are very, very capable of distinguishing gradations of product quality, so all I can think is that this is another case of Mussolini making the trains run on time. |
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Jamie (K) I'm a Communicator ;-)
Joined: 24 Feb 2006 Posts: 3992 Location: Detroit, Michigan, USA
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