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aggression vs persuasion



 
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What does this idiom mean: to make history? | 'at the moment' vs 'at the time'
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aggression vs persuasion Thu Jul 05, 2007 14:55 pm  aggression vs persuasion
 

Business English Lesson, Advanced Level

ESL/EFL Test #20 "Money Matters (3)", question 9

If you want to make a good job of selling shares to the public, you must have an element of ......... in your approach.

(a) attacking
(b) aggression
(c) fighting
(d) invasion

Business English Lesson, Advanced Level

ESL/EFL Test #20 "Money Matters (3)", answer 9

If you want to make a good job of selling shares to the public, you must have an element of aggression in your approach.

Correct answer: (b) aggression
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can you explain this, i mean persuasion

pegaso
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aggression vs persuasion Fri Jul 06, 2007 6:52 am  aggression vs persuasion
 

.
PERSUASION
.
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aggression vs persuasion Fri Jul 06, 2007 7:17 am  aggression vs persuasion
 

talking about aggression vs persuasion I daresay aggression is a way of persuasion, isnt it?
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aggression vs persuasion Fri Jul 06, 2007 7:59 am  aggression vs persuasion
 

I think aggression is the result of a lack of persuasion power.
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aggression vs persuasion Fri Jul 06, 2007 14:19 pm  aggression vs persuasion
 

pegaso wrote:
can you explain this, i mean persuasion

Hi pegaso

I understand your question/comment to be that you think (not mean) that the word "persuasion" would be better than "aggression" in the sentence.

If that is what you intended to ask, my answer would be that "persuasion" would not be better in the sentence. My reason is this:

The whole act of selling something to someone is an act of persuading someone to buy (or do) something. However, the wording in the sentence is "an element of _____", and that indicates to me that the author of the sentence is talking about a small aspect in the style of the selling/persuading. There are different styles of or approaches to selling. A "hard sell" is a much more aggressive style than a "soft sell", for example. To me, a sales approach with "an element of aggression" is likely to be a soft sell that is "a little bit aggressive".
.
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aggression vs persuasion Fri Jul 06, 2007 18:17 pm  aggression vs persuasion
 

Torsten wrote:
I think aggression is the result of a lack of persuasion power.
Hi Torsten
I'm not sure I understood your comment. What's your opinion on the concept of "aggressive marketing", for example? Not necessary because just a little bit of light promotion should be enough to persuade people to buy?
.
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