 Mon Aug 06, 2007 6:52 am What is a planogram goods in the retail domain? |
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"A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Planogramming is a skill developed in the fields of merchandising and retail space planning. A person with this skill can be referred to as a planogrammer. Planograms themselves are also referred to as POGs.
Planograms can be developed for different types of retail merchandising displays (such as shelf displays, pegboards, or slatboard displays). They are developed using other information about products, such as the amount of inventory left for the product, volume of sales per square foot of retail space, and other specific information about products (such as stockkeeping unit numbers, product codes, and so forth). By analyzing past and current sales patterns, a planogrammer can make successful recommendations about the number of "facings" a certain product should have on a retail display, how high or low it should be on the display, as well as which products should surround it. (Facings represent how many of the products should be facing straight out toward the customer.)
The resulting planogram can be printed out as a visual to be followed by the part-time help that is often hired to restock retail shelves and displays. This gives executive management of a retail store or chain more control over how products are displayed, and allows them to track and improve on the success of their planograms."
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