outputs

[KLPNO]

Hi, everyone.
In a text about marketing I met the usage of the word 'output' which seems completely strange to me.

This group of people can be convinced to purchase a selected product by three outputs which they receive from the product :
Significant – these are the physical aspects of the product and the package
Symbolic - the ideas or images attached by an advertisement
Social - the ideas or images attached to the product mostly by references from other people
Market success will only be achieved through a good advertising message that convinces both target groups.

The only thing I can think of is that outputs here mean something like benefits or advantages.

[cooliegirly]

An output is like an outcome as opposite to an input. In the case of the example, the outputs are:
Significant – these are the physical aspects of the product and the package
Symbolic - the ideas or images attached by an advertisement
Social - the ideas or images attached to the product mostly by references from other people

[KLPNO]

Thank you very much, cooliegirly.