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performance and physical capacity



 
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ESL Forum | English Vocabulary, Grammar and Idioms
Expression: keeping down to weight | peel the apple vs. skin the apple
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performance and physical capacity #1 (permalink) Wed Aug 08, 2007 9:12 am   performance and physical capacity
 

Hi, everyone.
Once again in my text about marketing I met strange (to me at least) usage of some words. What does the phrase 'performance and physical capacity' mean in the following passage?

The brand needs to be recognized by a number of different audiences. To accomplish these objectives it is necessary for Weyl to consider diverse consumer groups. The Weyl brand will consist of two types of attributes: intrinsic and extrinsic. Intrinsic attributes refer to the functional characteristics of the product such as shape, performance and physical capacity, tenderness, nutritional elements, and type of beef. Extrinsic attributes refer to all other elements which are not listed above and to the material functioning and performance of the product: brand name, marketing communications, packaging and price.
Klpno
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performance and physical capacity #2 (permalink) Sat Aug 11, 2007 8:34 am   performance and physical capacity
 

.
I guess that 'performance' is the product's ability to accomplish its stated purpose, and that 'physical capacity' relates to the ways in which the product may be treated (e.g. freezing) without affecting its performance.

But I may well be wrong.
.
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performance and physical capacity #3 (permalink) Sat Aug 11, 2007 10:47 am   performance and physical capacity
 

Thank you very much, Mister Micawber. Based on the further context I'm sure that you are right.
Klpno
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Expression: keeping down to weight | peel the apple vs. skin the apple
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