internal communications vs. external communications

[Liman]

Business English Lesson, Advanced Level

ESL/EFL Test #244 "Internal Communications", question 1

According to the Government Communication Network (GCN), a plan for internal communications should be ......... into every communication strategy.

(a) initiated
(b) integrated
(c) interwoven
(d) involved

Business English Lesson, Advanced Level

ESL/EFL Test #244 "Internal Communications", answer 1

According to the Government Communication Network (GCN), a plan for internal communications should be integrated into every communication strategy.

Correct answer: (b) integrated
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what is the actual definition of internal and external question?

Liman

[Yankee]

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Internal communication in a company would be communication within the company itself.

A company's external communication would be the communication between people who work for the company and people who don't work for (i.e. outside) that company.
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Amy
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ESL teacher, translator, and a native speaker of American English