What is 'qualitative market research'?

[runny]

Business English Lesson, Advanced Level

ESL/EFL Test #237 "Natural Gas Resources", question 1

Alan Greenspan (June 2003) states that in recent months, in response to very ......... supplies, prices of natural gas have increased sharply.

(a) bound
(b) brief
(c) tense
(d) tight

Business English Lesson, Advanced Level

ESL/EFL Test #237 "Natural Gas Resources", answer 1

Alan Greenspan (June 2003) states that in recent months, in response to very tight supplies, prices of natural gas have increased sharply.

Correct answer: (d) tight
_________________________

The main forms of qualitative marke research are?

runny

[Mister Micawber]

.
QUALITATIVE MARKET RESEARCH
.
_________________
Native English teacher at Mister Micawber's

[Kalpanaceo]

Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance.

Methods of Qualitative Market Research,

» Brand Market Research
» Market Sector Research
» Consumer Market Research
» Customer Intelligence Services
» Market Research Report Writing
» Pricing Research
» Market Research Focus Groups

Informatics Outsourcing - Market Research Company
Quantitative and Qualitative Market Research