Google
English-Test.net
Find penpals and make new friends today!
 
opening; breach; hiatus; space; great difference; disparity
conviction
frequency
incinerator
gap
TOEIC test: Word games: Free Online Noun Quiz Answer
 
Username
Password
 Remember me? 
Search   FAQ   Memberlist   Profile   Private messages   Register   Log in 

Should a company be relentless?



 
ESL/EFL Worksheets and Handouts for Students Printable, photocopiable, clearly structured
Designed for teachers and individual learners
For use in a classroom, at home, on your PC
ESL Forums | What do you want to talk about?
Hi all! EFL survey participant needed! | What impact has the English language had on your life?
Listening exercises
Message
Author
Should a company be relentless? #1 (permalink) Tue Oct 23, 2007 9:36 am   Should a company be relentless?
 

Hi,

I've found the following information on a corporate website. What do you think of a company that describes their approach as "relentless"?

Our Approach

* Bold Consistent Vision
* Focused
* Customer Satisfaction
* Relentless
* Respectful
* Extraordinary teamwork
* Accountable
* Open and Honest communication
_________________
Test Of English for International Communication
TOEIC Preparation & TOEIC Vocabulary
Torsten
Learning Coach
Torsten Daerr

Joined: 25 Sep 2003
Posts: 10051
Location: EU

Should a company be relentless? #2 (permalink) Tue Oct 23, 2007 10:08 am   Should a company be relentless?
 

They probably want to state that they are unstoppable, untiring, irresistible and sedulous. Uncompromising or adamant maybe as well.

But I agree that the word choice is a bit dodgy.
_________________
Test of English as a Foreign Language
TOEFL Preparation & TOEFL Vocabulary
Learn more: How to Become an English Teacher
Ralf
Language Coach
Ralf Breheny

Joined: 20 Apr 2006
Posts: 1485
Location: EU (Ireland and Germany)

Here is how you can learn English the fun way! Click to subscribe to free email English courseEnglish grammar exercises — improve your English knowledge and vocabulary skillsAre you a native speaker of English? Then you should read this!Learn some cool expressions in the following cool story
Should a company be relentless? #3 (permalink) Tue Oct 23, 2007 14:21 pm   Should a company be relentless?
 

Many companies describe themselves as "relentless" in one way or another. As Ralf indicates, it means they're untiring and uncompromising. It's so common now that I don't find anything wrong with using it as a buzzword. (It's certainly not as bad as that word "dodgy" in the last post, which in people's actual usage seems to mean almost anything negative.) The alternatives to "relentless" would be even worse. Imagine a company describing itself as "dogged".
Jamie (K)
I'm a Communicator ;-)


Joined: 24 Feb 2006
Posts: 5332
Location: Detroit, Michigan, USA

Should a company be relentless? #4 (permalink) Tue Oct 23, 2007 14:45 pm   Should a company be relentless?
 

Relentless in our drive for money,money,money?

Seems like it needs to be relentless in "something" to sound right
Boke
I'm here quite often ;-)


Joined: 30 Sep 2007
Posts: 164

Should a company be relentless? #5 (permalink) Tue Oct 23, 2007 14:49 pm   Should a company be relentless?
 

Boke wrote:
Relentless in our drive for money,money,money?

Seems like it needs to be relentless in "something" to sound right

It usually understood to mean relentless in product innovation, solving customers' technical problems, quality improvement, etc.
Jamie (K)
I'm a Communicator ;-)


Joined: 24 Feb 2006
Posts: 5332
Location: Detroit, Michigan, USA

Should a company be relentless? #6 (permalink) Tue Oct 23, 2007 19:42 pm   Should a company be relentless?
 

Jamie (K) wrote:
(It's certainly not as bad as that word "dodgy" in the last post, which in people's actual usage seems to mean almost anything negative.) The alternatives to "relentless" would be even worse. Imagine a company describing itself as "dogged".

Hi Jamie,

You're right, dodgy is a pretty generic term. But it doesn't stem from "dogged". Shifty or dubious more rather meets the purpose. It can probably be derived from "to dodge sth". Do you not use it in America?
_________________
Test of English as a Foreign Language
TOEFL Preparation & TOEFL Vocabulary
Learn more: How to Become an English Teacher
Ralf
Language Coach
Ralf Breheny

Joined: 20 Apr 2006
Posts: 1485
Location: EU (Ireland and Germany)

Should a company be relentless? #7 (permalink) Tue Oct 23, 2007 20:47 pm   Should a company be relentless?
 

We don't use "dodgy" in America, and that's why I don't understand it. Plus, the British will say that something like spoiled meat is "dodgy", and no matter how putrid a piece of meat is, I've never seen it dodge anything.

I didn't mean to give "dogged" as a synonym for "dodgy". I meant that "dogged" is a synonym for "relentless".
Jamie (K)
I'm a Communicator ;-)


Joined: 24 Feb 2006
Posts: 5332
Location: Detroit, Michigan, USA

Should a company be relentless? #8 (permalink) Tue Oct 23, 2007 23:04 pm   Should a company be relentless?
 

Jamie (K) wrote:
I didn't mean to give "dogged" as a synonym for "dodgy". I meant that "dogged" is a synonym for "relentless".

Fair point.

Jamie (K) wrote:
We don't use "dodgy" in America, and that's why I don't understand it. Plus, the British will say that something like spoiled meat is "dodgy", and no matter how putrid a piece of meat is, I've never seen it dodge anything.

But it may look as if it had been dodged by some dodgy butcher or due to dodgy climatic circumstances Laughing
_________________
Test of English as a Foreign Language
TOEFL Preparation & TOEFL Vocabulary
Learn more: How to Become an English Teacher
Ralf
Language Coach
Ralf Breheny

Joined: 20 Apr 2006
Posts: 1485
Location: EU (Ireland and Germany)

Should a company be relentless? #9 (permalink) Fri Nov 02, 2007 21:40 pm   Should a company be relentless?
 

Hi, I think you experienced me as a left wing socialist. So, I also think you won,t be puzzeled when I ask what companies could be relentless to?

Have a good Day

Michael
Fan Of Arabian Horses
I'm a Communicator ;-)


Joined: 20 Apr 2006
Posts: 1007
Location: next to Dortmund , Europe

Display posts from previous:   
Hi all! EFL survey participant needed! | What impact has the English language had on your life?
ESL Forums | What do you want to talk about? Should a company be relentless? All times are GMT + 1 Hour
Page 1 of 1
Latest topics on ESL EFL Forums
English /s/ - apical, laminal, or something in between?How do you do with your pharyngeals?The English labiodental fricativesBailing out of a bad date?middle age crisisLondon or New York?going to collegeQueen's EnglishThe Shakespeare CodeMalaysian children conversing in English.What do you think of abusive men?Google versus Microsoft.DVD censorshipHow do you feel about this...?How do you mainly communicate with friends?Loosing a best friend because of business!I'm afraid I'm probably gay.Is there an emotion your language doesn't have a word for?Should a company be relentless?

Discover English-test.net
Hi!From FerraraThey made their minds up and decidedMeaning of a.m. AND p.m'Reputation' or 'A reputation'? 'It takes a lifetime to build a reputation.'Which news topics do you prefer?TOEIC verbal test: Teaching Vocabulary: English NounsTOEIC practice test: Interactive word games: Free Online Noun QuizMeaning of draft, constant, behalf, revenue, litter, expectation, deregulationLearn USA English: Free Pimsleur downloadObjective pronoun: Product ImprovementEnglish grammar word: Words in context: strong collocations

 
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
Subscribe to FREE email English course
First name E-mail