is now it applicable in all forms of business?

[Makarena]

Business English Lesson, Advanced Level

ESL/EFL Test #213 "A Quick History of Advertising", question 6

Although graphic forms of advertising appeared early in history, printed advertising made little ......... until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.

(a) coverage
(b) headway
(c) impression
(d) profit

Business English Lesson, Advanced Level

ESL/EFL Test #213 "A Quick History of Advertising", answer 6

Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.

Correct answer: (b) headway
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is now it applicable in all forms of business?

Makarena

[Mister Micawber]

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Whatever do you mean?
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Native English teacher at Mister Micawber's