which component of the consumer decision making process does verbind's...

[Lexa]

Business English Lesson, Advanced Level

ESL/EFL Test #189 "Consumer Behaviour", question 10

......... measures are occasionally used to examine consumer response; for example, advertisers may want to measure a consumer's level of arousal during various parts of an advertisement.

(a) Paramedical
(b) Physiological
(c) Psychiatric
(d) Psychotic

Business English Lesson, Advanced Level

ESL/EFL Test #189 "Consumer Behaviour", answer 10

Physiological measures are occasionally used to examine consumer response; for example, advertisers may want to measure a consumer's level of arousal during various parts of an advertisement.

Correct answer: (b) Physiological
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which component of the consumer decision making process does verbind's software influence the most?
explain.
Lexa