is lifetime more of a benefit to sellers of low-cost?

[Lexa]

Business English Lesson, Advanced Level

ESL/EFL Test #194 "Realtor Advertisement", question 1

Founded over 30 years ago, Winoker Realty Company is a privately ......... second-generation commercial real estate firm serving the diverse real estate needs of a highly prestigious list of tenants, owners, large corporations and growing businesses.

(a) classified
(b) converted
(c) held
(d) positioned

Business English Lesson, Advanced Level

ESL/EFL Test #194 "Realtor Advertisement", answer 1

Founded over 30 years ago, Winoker Realty Company is a privately held second-generation commercial real estate firm serving the diverse real estate needs of a highly prestigious list of tenants, owners, large corporations and growing businesses.

Correct answer: (c) held
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is lifetime more of a benefit to sellers of low-cost, low-involvement purchase items,or to sellers of more expensive products purchased with less frequency?
explain.
Lexa