To sell our holidays

[Pioneer]

Hello dear Alan and Torsten. Tell me please: Whah does ex. mean?
" To sell our holidays"
Many thanks

[Torsten]

Dear Pioneer,

Where did you come across this phrase?
To me this expression makes only sense if an executive of a travel agency informs their employess or gives a press conference and says: '....'We're continuing to sell our holidays at the same high rates as last year. ...'

TOEIC listening, photographs: The cycle race

[Pioneer]

Thank you. I think you are right.