aiming at vs. aiming for

[Torsten]

What is the difference between 'aiming at' and 'aiming for'? As far as I understand, 'aiming at' is often used to describe a possible takeover as in "Microsoft is aiming at Yahoo" while 'aiming for' means 'to set a goal'. What do you think?

Thanks,
Torsten
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[Molly]

aim at (intend) = to plan, hope or intend to achieve something
aim at (direct) = If information is aimed at a particular person or group of people, it is made known in a way that influences them or makes them interested in something.
aim for = plan to achieve, hit, etc.

[Alan]

Hi,

Very broadly I would say that 'at' is less direct than 'for' when used figuratively. It can of course be used literally as in:

A: What are you trying to hit?
B: I'm aiming at that target over there or I'm aiming for that area over there.

With the figurative sense there is a change in emphasis. Examples:
The Society is aiming at reducing poverty in the country/at a reduction in poverty.
The Society is aiming for an additional increase of £**** in its fund raising.

Alan
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