TV advertising terms

[hewhocares]

Hi, guys!
does anyone have any idea how technically to call a TV or radio advertisement which has no fixed schedule (and so is stipulated in the relevant advertising contract) and schedule-wise is aired at the discretion of the broadcaster?? What is the specific, established term??

some in our local media use the term "floating placement", as opposed to "fixed", but I find it rather controversial due to a possible confusion with "floating advertising or advertisements", which, as everybody knows, has nothing to do with scheduling but may denote either a type of web page ad or a floating object (like baloon) used as an advertising vehicle.

Could you enlighten me on this on? Thanks a lot.

[Jamie (K)]

I've worked in the advertising field, and "floating placement" was the term I always heard. I got into the industry in the 1980s, so there was no such thing as a floater on a web page. Here is one somewhat official definition of "floating placement" that I found on the web in an SEC filing:

[hewhocares]

Hi, James.

Ironically, the quote (http://www.secinfo.com/dVut2.t1Vq.c.htm) in your post comes from a contract of our local (i.e. Russian) media groups:))))Even though it looks like the translation into English was performed by an English native speaker, or at least a good Russian professional, it is not nearly enough to make it a turstworthy source(( , considering that it is about the only occurrence of this phrase in the entire web and advertising dictionaries/glossaries are equally useless here.

However, James, you said that a) you worked in the advertising field, b) "floating placement" was the term you were used to; and finally and most importantly, c) you are a native speaker and it does not sound to YOU confusing or controversial. Well, I guess if you stand by it, that is enough for me and I'll happily go for "floating placement". So, thanks a lot!!!